Brand Design Lead – Bilingual Visual Identity & Arabic Creative Direction

If you are passionate about Arabic design and want to make your mark in the world of premium cafes, the Brand Design Lead role offers an exceptional opportunity. While the job’s salary and contract specifics are not disclosed up front, it is a full-time hybrid position, targeting creative professionals who can work seamlessly across branding, illustration, packaging, and various design applications for a modern lifestyle brand.

What You’ll Be Doing Daily

This role is all about owning the visual and creative development of the brand. You’ll be responsible for crafting Joud Coffee’s Arabic-first and bilingual design language while generating art direction across packaging, menus, retail products, and campaigns. Expect to create everything from custom illustration and premium packaging to social media visuals and in-store graphics, ensuring consistency throughout each customer touchpoint.

Collaboration is key, as you’ll work with marketing, photography, videography, and external agencies to deliver cohesive project outcomes. Your daily tasks will involve designing and refining artwork for product launches, special campaigns, events, and collaborations. Designing with Arabic typography as the main component, not just an add-on, is critical for success in this position.

The job also extends into packaging innovation—developing creative graphic systems for coffee bags, bakery items, branded cups, seasonal drops, and merchandise. Efficient project management, plus an ability to create work that’s as collectable as it is brand-building, round out your daily mission.

To be a good fit, candidates need a standout portfolio highlighting Arabic and bilingual creative work, evidence of strong illustration, and the ability to create assets that move fluidly between print, packaging, and digital. Strong taste and cultural awareness are especially valued.

Your day-to-day will demand agility, creativity, and an eye for modern and culturally rich design. Designers comfortable juggling several projects often excel here, as innovation and originality are always encouraged.

Pros: Creative Freedom and Impact

One distinct advantage is the artistic ownership offered. You will lead, shape, and protect the visual direction of an expanding, well-respected brand, making a clear mark in the industry. The chance to design in Arabic as a primary medium—rather than as a translation layer—lets you push creative boundaries.

The job also introduces you to the challenge of building a full visual world, not just basic posts or campaigns. The spectrum of deliverables ensures you’ll never be bored and will often see tangible results of your efforts. You work with a supportive team aiming for originality and quality in every detail.

Cons: High Expectations & Scope

This is not a traditional graphic design job. The expectations are high, especially regarding cultural relevance, originality, and artistic taste. Only those with real confidence in Arabic design will be considered—a barrier for some candidates without an advanced portfolio.

You’ll also encounter fast-paced project cycles and the need to deliver consistently high-quality work. There is no room for generic layouts or copy-paste solutions, which means the pressure to innovate is ongoing. For some, the workload complexity and demand for fresh thinking might be demanding.

Final Verdict: Is This The Right Move?

This Brand Design Lead role is ideal for bilingual creatives ready to lead design for a café and lifestyle brand. If you thrive on art direction, Arabic visual identity, and building unforgettable brand experiences, this job matches your ambition. For those with the right background, it could be a landmark step in your creative career.